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The Windows & Doors Manufacturers Association (WDMA) has released its annual 2024 Window & Door Industry Market Study. This report provides data-driven insights on the state of the industry in the United States, market drivers and future product trends. The report was conducted following extensive industry research and analysis by The Farnsworth Group (TFG).

For builders, remodelers and architects, gaining a comprehensive understanding of adjacent industries is vital to staying at the top of your game. As integral components of the spaces you create, the performance of windows, doors and skylights are key indicators of the overall health of the construction and building ecosystem.

Diving into these market trends and future product directions can help you:

  • Meet evolving homeowner demands, building requirements and specify high-performance products that best fit your next project.
  • Optimize timelines and budget by diving into forecasts that showcase potential material popularity, availability and cost fluctuations.
  • Give you a competitive advantage with a holistic and in-depth view of innovative window and door technologies.

To obtain a complete understanding of the current state of the window & door manufacturing industry, TFG acquired data via primary (channel and pro surveys) and secondary research (U.S. Bureau of Labor Statistics, Census Bureau, NAR, etc.), along with current and forecasted shipments from manufacturers.

State of the Industry

The window and door industry adapted to a shifting market in 2023. While overall shipment volumes saw some adjustments, the industry remained resilient.

  • The total number of units (a single window or door, including its frame) shipped was 64.8 million, which was a 7% decrease from the year before.
  • On the commercial side, architectural door shipments were stable, only seeing a small incremental decrease in rail and stile doors.
  • The largest challenge for the window and door industry will be labor shortage and the need for skilled workers.

The forecast for consumer and professional product revenue is expected to grow in 2024.

Photo Credit: Pella

Construction Activity and Forecasts

There were 1.42 million housing starts in 2023, suggesting a slow but steady recovery from 2022. The forecast for 2024 and 2025 aligns with modest growth expectations in non-residential building construction.

Photo Credit: Pella

Window and Door Market

Overall, the window and door industry currently reflects the broader economy and is navigating a period of adjustment. As regional variations and material preferences continue to evolve, manufacturers can anticipate recovery in 2025 and the years to come.

Residential Window Market

Residential window shipments overall saw a decline, but the South Atlantic region had a strong market presence and led the way in shipments.

Residential Patio Door Market

The market for sliding patio doors has contracted slightly, with unit shipments falling from 4.0 to 3.8 million in 2023. Hinged patio doors have seen growth, most likely due to their higher price point within the market.

Residential Entry Door Market

Entry door shipments also decreased in 2023. Material preference shows a strong inclination towards steel and fiberglass, which are known for their durability and design flexibility.

Architectural Interior Door Market

Shipments of architectural interior doors remained stable with a slight shift towards flush door leaves. The market for stile and rail doors is expected to remain flat or decrease slightly.

Photo Credit: Therma-Tru

Key Takeaways

  • Market Slowdown: Window and door shipments declined slightly in 2023 compared to 2022 due to rising interest rates and fewer renovations.
  • Regional Strength: The South Atlantic region saw the highest shipment volumes due to new home construction.
  • Commercial Sector Challenges: High interest rates made it difficult for developers to secure loans for new commercial projects. This impact might extend for 2 to 3 years.
  • Future Outlook: Continued low housing starts and high interest rates are expected. However, economic forecasts suggest improvement in 2025 and 2026 with potential interest rate reductions, easing supply chain issues, stable material prices, and government initiatives to increase housing supply.

For full numbers and insights, purchase the 2024 WDMA U.S. Window & Door Industry Market Study.

Photo Credit: Loewen

The 2024 WDMA U.S. Window & Door Industry Market Study

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The Understanding Window, Door & Skylight Certification webinar is designed to help architects and remodelers understand the benefits of window, door and skylight certification and how certified products can enhance their projects.

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Find window, door, and skylight manufacturers. 

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